For my Jean Gautier Perfume Advert Practical, I created a luxury-style advert inspired by high-end fragrance campaigns. Using Photoshop, I combined rich textures, warm lighting, and staged props such as red roses and silk fabric, which I organised and photographed, to create an elegant romantic atmosphere. I carefully adjusted the colour balance and shadows to emphasise the golden tones of the perfume bottle and to make the text stand out. The use of serif font adds elegance to the design and creates a polished credible look. The colour change in the writing enhances this effect by drawing attention to the key parts of the caption. My aim was to communicate mystery, reflected in the tagline 'The only secret worth keeping' in reference to the perfume being called Scandal. Overall, this piece showcases my ability to design imagery and construct a professional advertisement.
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