Jean Gautier Perfume Advert

For my Jean Gautier Perfume Advert Practical, I created a luxury-style advert inspired by high-end fragrance campaigns. Using Photoshop, I combined rich textures, warm lighting, and staged props such as red roses and silk fabric, which I organised and photographed, to create an elegant romantic atmosphere. I carefully adjusted the colour balance and shadows to emphasise the golden tones of the perfume bottle and to make the text stand out. The use of serif font adds elegance to the design and creates a polished credible look. The colour change in the writing enhances this effect by drawing attention to the key parts of the caption. My aim was to communicate mystery, reflected in the tagline 'The only secret worth keeping' in reference to the perfume being called Scandal. Overall, this piece showcases my ability to design imagery and construct a professional advertisement.

Southend High School For Girls Advertisement

 

For my Southend High School For Girl's Advert practical assignment, I designed a promotional poster which focused on positivity and academic excellence. I used a range of media and advertising techniques to represent the school positively. I applied emotive advertising by using my photos, which were primarily sourced, to highlight the friendship, diversity and the teacher support that school offers, appealing to both parents and students aspirations. I used direct address through the clear headline 'Academic excellence' which I extracted from the schools website to communicate its values. I used photoshop to edit and allow for a wide spread of images to be displayed along side with the schools colours and logo to help build credibility and recognition. I used the serif font to convey a sense of professionalism and seriousness.  The use of gold symbolizes the prestige of the school and implies that if you were to join you would be treated with upmost respect. I used composition tools, lighting adjustments to mirror real educational marketing materials.